Google Analytics
The Google Analytics integration is performed server-side and is compatible with both Classic and Universal Analytics. Only one Google Analytics tracking code can be used per website, and the tracking code must be pre-configured in the UCOM system (usually pre-configured during provisioning by inspection of the website network requests).
If you have changed your Analytics ID and need to update this or you wish to check what Analytics ID is linked to your site/project, please call UCOM on 1800 008 266.
Events
The integration sends real-time events into Google Analytics at the end of each phone call. The events are linked to each visitor's session and hence report correctly across the Google Analytics platform.
The common properties of each event that appears in Google Analytics are:
- Event Category: Call Tracking
- Event Action: Phone Call
- Event Label:
(a string of name/value pairs describing attributes of the call)
Recommended Configuration
It is recommended that at least one goal is configured in Google Analytics. The goal should be an event based goal filtering on the Event Category and Event Action as described above.
How to Track Calls in Google Analytics
Step 1
Log into your Google Analytics account and click Admin at the bottom left hand side of the page.
Step 2
Three columns will appear. In the far right column click on Goals.
Then click + New Goal button.
Step 3
There are many different types of goals you can set up. For call tracking you will need to select Custom and click Continue.
Step 4
Name your goal Phone Call and set the type to Event. Click Continue.
Step 5
Set the Category to Equals to and type Call Tracking in the text box. Save the goal and it will start recording data straight away.
NOTE: Category is case sensitive and must not be changed or the process will fail.
Step 6 (Optional)
If you wish to split out the goals you can do this by specifying a label as per below:
How to Report Using Goals
Once you have set up your call tracking goal you will need to be able to view the corresponding data.
Step 1
Click on Conversions on the left hand side, then select, Goals, then select Overview.
Step 2
Select the date range you wish to report on via the date selector in the top right of the page.
Step 3
To view only data from your Phone Call Goal select the goal from the drop down menu under Goal Options.
You will now only be shown data relating to your phone calls. You will be shown the number of calls, what web page the customer was on when they called and how the customer got to your website (organic, AdWords etc.).
Related Articles
Google Analytics for Static Numbers
Overview We are able to send events into Google Analytics Universal for calls to static/offline phone numbers. Google Analytics Classic is not supported. Once properly configured, phone call goal completions are shown under a new channel Static Call ...Google Adwords
Using Conversion Tracking in AdWords NOTE: Auto-tagging must be enabled with the AdWords Account so that the Google Click ID (GCLID) can be used to push conversion back into AdWords. To see how to check if auto-tagging is enabled please click here ...Google Tags Manager
How to Install Tracking in Google Tag Manager Step 1 Log in to Google Tag Manager, select your account, and on the Container page click on the New Tag button at the top. Step 2 Name your tag UCOM and click on the Custom HTML Tag button. Step 3 Copy ...Install the Business1300 tracking code with Google Tag Manager
The Business1300 tracking code needs to be installed on your site in order to start tracking online calls. The quickest and easiest way to install the Business1300 tracking code is using Goole Tag Manager. Getting your Business1300 tracking code You ...Static vs Dynamic Tracking
Static and Dynamic Tracking, what is the difference and which type of number do I need? Static Call Tracking Static call tracking is the traditional form of tracking, you may also know this as single channel based tracking. Essentially the idea ...